
Testing. A Great Idea’s Mortal Enemy
There is a place for testing: before the creative process starts. Read more
By John Simpson
There is a place for testing: before the creative process starts. Read more
I have spent some of my life successful and most of my life happy, but all of my life fat. Read more
By John Livesay
Everyone says how getting laid off is an opportunity to reinvent yourself, but first you have to heal yourself and really let go of any resentment... Read more
“The best way to predict the future is to design it.” Buckminster Fuller said that and his words inspire me every day of my life. Read more
I was making commercials. I knew it was dumb. I knew I wasn’t deep down happy. It was a lightning bolt that told me to walk away. Read more