Author: Eitan Chitayat

Eitan Chitayat

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Eitan Chitayat is the founder of The 5 Percent Club and the Natie agency. An international creative director and brand-builder, Eitan's been delivering marketing campaigns for global clients, big and small, for 15 years now. Amongst them: Apple, Volkswagen, Facebook, Google, and YouTube. He's lived in Hong-Kong, London, Tel Aviv, New York and Boston and is happily married with 2 beautiful kids who fill him with joy. "Every word counts" and "Yes, let's" are words he lives by.

95% of life is spent on autopilot.

Then there’s the other 5%.